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So the copyright's expired. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just brand-new things that individuals haven't seen forever. Therefore, I'm fired up simply to have an entire brand and a company that is bringing a lot of these things back.

Which is begun, as you understand that's a channel, but it's not how you grow, I got to grow that service now. Yeah. I have actually constantly wondered that about Dan. I've followed Dan for a very long time and I've constantly thought, why is he refraining from doing book funnels with every single among these books? I guess he will be soon enough.

One is with their front ends we're bringing individuals in. But second, when people churn out, they're the channel, we press individuals to. Due to the fact that as soon as you check out the book and then you have the context, like, "Oh, now this makes good sense, now I comprehend why I need this thing." They come back.

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Then also reconverting people who came and didn't understand the context and then they left. And it used to be, I needed to do a webinar every time. Or I needed to train them or I had to do workshops, all these things. Now it's just check out the book, and they check out the book, and then they have the aha.

That's what all of marketing and services is. We have to produce desire for the thing we're offering. Therefore books are one of the most powerful, if not the most effective way to produce that desire. marketers. And the individual who's going to read a book is a much better customer, hands down than any other kind of consumer.

They're most likely to send out, they're likely to stick. They end up being better people, I hate stating that, due to the fact that the majority of people in my life that I like do not read. You become a better person by reading. And so they progress clients, better long term things. Therefore if I can get individuals to check out a book, male, it changes them as a human (leads).

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And I make that money over the next six months, over 5 months or whatever, it requires to break even (marketing). On the book funnels, I still break even instantly, they go through the upsell down procedure so I break even right away. And then we present them to Click, Funnels.

Yeah. Well you just threw away some extraordinary numbers. So I desire to simply take a breath and I want to go through it. So, about half a million dollars a month is going into your book funnels, Dot, Com Secrets, Expert Secrets, Traffic Secrets. Now you have some others too, you have the Cook, Book and numerous other things.

So rather than going through them separately, which would take forever provide us the viewpoint of what the whole procedure looks like from the totally free plus shipping to the first bump upsell one, two, et cetera. Talk me through the viewpoint. Yeah. So the core thing is the book obviously, is how do we offer the book? And the best way to offer the book is to offer it totally free.

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It's simply cover shipping." I can push people to that. And it's just an easy outlet to get individuals to verses, go to Amazon and purchase my book, instead of go get it for complimentary you simply got to cover the shipping. It's such an excellent offer on the front end - stories.

I've seen individuals who try to do it and they just have their book. However if you look any of the sales page, it's a book, but it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long type sales that selling this book due to the fact that we want to increase the conversion as much as possible and increase the worth of the book.

That's the very first thing. And so most of mine are the book. And after that it's what are the core concepts in the book, we'll assemble an audio program or video program. And then, some worksheets and just a 30-day difficulty that goes to the book and we put together just a bunch of things to make the worth of the book even more? Yeah (book first).

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And in the copy on, I think some of them we have, "You can buy us on Amazon for 20 dollars," then have a photo of the Amazon listing, "however get it free of charge here." And after that we still the people who click on Amazon and just buy an Amazon anyhow, due to the fact that some individuals simply love purchasing Amazon.

Because I still desire my books to rank on those platforms and sales coming through. lot. And so, we do have those outlets there, however again, the paid money's all going to the book funnel. And after that after some signs of the book, from there we have an order from Bump and recently we have actually been testing multiple order from Bumps, which is done really well.

Then for each book I've done, I think you know this, however most individuals don't the way I do my books is I teach, I do an event live first, teaching the concepts to make sure that structurally makes sense in my head and my stories are not dull and things like that.

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Therefore, the 2nd order from that, we stated for $97, you get the workshop where I taught the things before we ever did it. Which one's getting a 20% take rate on $97 Bump. So in between those two, it drastically increases a great deal of times those 2 order from Bump will cover our marketing expense just on their own, which is, which is remarkable (result).

And then we take them to our upsell down sell sequence, we alter and modify this a lot. Therefore I'll talk conceptually where we choose this, however I'm always trying brand-new things because, especially when we spend this much money, we need to keep tweaking things to get the cart worth to be high enough that we can cover advertisement costs a great deal of times at scale. book first.

Okay, they have the book now, they have the audio book, they have the core (blog). They comprehend the core principles of the book. And one mistake individuals make a lot of times, I continue to make a mistake more typically and I wish to confess is, I'm all right, they bought, let's state they bought Traffic Tricks.

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Yeah. Yeah. Therefore, if you try to offer a Traffic course on the next page, it resembles, "However I simply bought Traffic? I think I currently have traffic now." Therefore let's conceptually believe whenever we offer something to somebody, we simply solved the problem for them. However then we produced a new problem.

It's really various with physic like E-commerce items, but details items, we just solved that issue for them. By resolving that issue what is the brand-new problem that was created? . So in Dot, Com Secrets, I fixed, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. And so Traffic is the next rational upsell (section). I'm typically trying to sell something in between 197 and 297 in that very first slot there. Therefore, Dot, Com Secrets is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have trouble, you really require funnels.

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And so, the next thing I can't keep in mind right now, what we're testing, what it is, however it may be traffic. I can't keep in mind the top of my head. Anyhow, that's the psychology, what's the next thing that they require. And after that upsell second is the same thing.

However in my mind, there's this phase, individuals go through a development stage and after they grow to a certain level and they shift to contribution, and contribution is sharing your gifts and selling, and beginning a business (marketing secrets blackbook). Therefore, it'll be some version of that. It'll be the next thing.

And it's, squashing not due to the fact that numbers aren't in addition to, as that a person. Yeah, it's eliminating it. internet. Well, it is eliminating. I simply taught on, I imply, I got the undetectable funnel stuff, which we talked about last time and you said something, I think at the last inner circle meeting, or maybe you stated it in the newsletter and you stated, I do not understand why, but nobody ever test this.

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Well, congratulations. I indicate, and I'm actually pleased that you did it too because, I 'd been a member of GKSC for, I do not know, because the early 2000s, and I canceled my membership, and it just had lost so much, that it had in the past and you have actually brought it all back (each).

Can I share one idea that originated from Kennedy's stuff that might assist individuals? Okay. So this is for those who're seeing the video variation. If you're on the audio, simply picture something really cool. What's been cool is I've been going through Dan's archives? When I bought the company, they offered a Google drive and it's like, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that said, faxes from Dan Kennedy. And I was like, "What's this?" Since if you don't understand Dan, Dan does not have an e-mail account. To this day I'm partners with him now. And I have to fax him to send him anything (formula).

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Rob Kosberg: Did you have to buy a facsimile machine by the method? How do you even do? We tried to, they do not offer fax. You can't physically purchase a facsimile machine any longer unless it's part of this big printer setup. And yeah, so we had e, Fax or I don't know, something like that.

I found this folder and it was dated from 2012, 2019. And it was during that window, he would send out a fax to his diamond members, individuals paying 300 dollars a month, he 'd send out a fax every single month to these individuals, or excuse me weekly. Every Friday he 'd send this fax and it was just one page fax with a pointer from Dan, marketing idea or technique or psychology.

I would purchase it. Oh yeah. And it was a thing someone said, and then, it died, it was a fax and it passed away. Numerous things, I wish to extend Dan's tradition permanently and my own tradition and Napoleon Hill, all individuals that I like and cherish. And so I went through that.

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And I don't have to write anything other than a one page introduction of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for 7 years, to his members. And this book is like a telephone directory (dotcom secrets).