dotcom russell brunson
The copyright's ended. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just new things that individuals have not seen permanently. And so, I'm ecstatic simply to have an entire brand name and an organization that is bringing a lot of these things back.
Which is begun, as you know that's a channel, however it's not how you grow, I got to grow that company now. So yeah. I have actually constantly questioned that about Dan. I've followed Dan for a long time and I've constantly believed, why is he refraining from doing book funnels with every among these books? I guess he will be quickly enough.
One is with their front ends we're bringing people in. But second, when individuals churn out, they're the channel, we push individuals to. Due to the fact that as quickly as you read the book and after that you have the context, like, "Oh, now this makes sense, now I understand why I require this thing." Then they return.
However then also reconverting individuals who came and didn't comprehend the context and then they left. section. And it used to be, I needed to do a webinar every single time. Or I needed to train them or I needed to do workshops, all these things. Now it's simply check out the book, and they read the book, and then they have the aha.
That's what all of marketing and services is. We have to produce desire for the thing we're offering. And so books are among the most effective, if not the most effective way to develop that desire. value. And the person who's going to read a book is a better consumer, hands down than any other kind of consumer.
They're most likely to send, they're most likely to stick. They progress people, I hate saying that, since many individuals in my life that I enjoy do not check out. You become a better individual by reading. And so they progress clients, much better long term things. And so if I can get people to check out a book, man, it alters them as a human (brunson).
And I make that cash over the next 6 months, over 5 months or whatever, it requires to break even (books). However on the book funnels, I still recover cost right away, they go through the upsell down procedure so I recover cost immediately. And then we introduce them to Click, Funnels.
Yeah. Well you simply threw away some extraordinary numbers. So I desire to just take a breath and I wish to go through it. So, about half a million bucks a month is going into your book funnels, Dot, Com Tricks, Specialist Tricks, Traffic Secrets. Now you have some others also, you have the Cook, Book and numerous other things.
So instead of going through them separately, which would take permanently provide us the approach of what the entire process looks like from the complimentary plus shipping to the very first bump upsell one, two, et cetera. Talk me through the approach. Yeah. The core thing is the book clearly, is how do we offer the book? And the very best way to sell the book is to sell it free of charge.
It's just cover shipping." I can press people to that. And it's just an easy outlet to get people to verses, go to Amazon and buy my book, instead of go get it for totally free you simply got to cover the shipping. It's such an excellent deal on the front end - read russell's first.
I have actually seen individuals who attempt to do it and they just have their book. If you look any of the sales page, it's a book, however it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long kind sales that offering this book due to the fact that we wish to increase the conversion as much as possible and increase the worth of the book.
That's the first thing. And so many of mine are the book. And then it's what are the core concepts in the book, we'll put together an audio program or video program. And then, some worksheets and just a 30-day difficulty that goes to the book and we created simply a lot of things to make the worth of the book even more, right? Yeah (times).
And in the copy on, I believe some of them we have, "You can buy us on Amazon for 20 dollars," then have a picture of the Amazon listing, "but get it totally free here." And after that we still the people who click on Amazon and just buy an Amazon anyway, because some individuals simply like purchasing Amazon.
Due to the fact that I still desire my books to rank on those platforms and sales coming through. russell brunson's book. And so, we do have those outlets there, but again, the paid cash's all going to the book funnel. And then after some indications of the book, from there we have an order from Bump and recently we've been evaluating several order from Bumps, which is done actually well.
However then for each book I've done, I think you know this, but many people do not the way I do my books is I teach, I do an occasion live initially, teaching the principles to ensure that structurally makes sense in my head and my stories are not uninteresting and stuff like that.
And so, the second order from that, we stated for $97, you get the workshop where I taught the stuff prior to we ever did it. And that one's getting a 20% take rate on $97 Bump. In between those 2, it considerably increases a lot of times those two order from Bump will cover our marketing cost simply by themselves, which is, which is fantastic.
And then we take them to our upsell down sell sequence, we change and fine-tune this a lot. Therefore I'll talk conceptually where we opt for this, but I'm always trying new things because, especially when we spend this much money, we need to keep tweaking things to get the cart value to be high enough that we can cover advertisement costs a lot of times at scale. ideas.
Okay, they have the book now, they have the audio book, they have the core (types). So they understand the core principles of the book. And one error individuals make a lot of times, I continue to make an error more typically and I desire to admit is, I'm all right, they purchased, let's say they purchased Traffic Tricks.
Yeah. Yeah. And so, if you attempt to offer a Traffic course on the next page, it's like, "However I simply purchased Traffic? I think I currently have traffic now." Therefore let's conceptually believe each time we sell something to somebody, we simply fixed the problem for them. But then we developed a brand-new issue.
It's in fact different with physic like E-commerce products, however info items, we simply fixed that issue for them. By fixing that issue what is the brand-new issue that was created? Right. So in Dot, Com Tricks, I fixed, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.
We have no Traffic. And so Traffic is the next rational upsell (life). I'm normally attempting to sell something between 197 and 297 in that very first slot there. Therefore, Dot, Com Tricks is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, however where you sending out that Traffic, if you send it an Amazon listing you have trouble, you really need funnels.
And so, the next thing I can't keep in mind today, what we're testing, what it is, but it may be traffic as well - sales. I can't keep in mind the top of my head. But anyway, that's the psychology, what's the next thing that they require. And after that upsell number 2 is the same thing.
In my mind, there's this phase, people go through a growth phase and after they grow to a certain level and they shift to contribution, and contribution is sharing your gifts and selling, and beginning a company. And so, it'll be some variation of that. It'll be the next thing.
And it's, squashing not since numbers aren't in addition to, as that a person. However yeah, it's eliminating it. Well, it is killing. I just taught on, I mean, I got the unnoticeable funnel things, which we talked about last time and you stated something, I believe at the last inner circle meeting, or maybe you stated it in the newsletter and you said, I do not understand why, however nobody ever test this.
Well, congratulations. I imply, and I'm truly glad that you did it too because, I 'd belonged to GKSC for, I do not understand, since the early 2000s, and I canceled my membership, and it just had actually lost so much, that it had in the past and you've brought all of it back (leads).
Can I share one concept that came from Kennedy's stuff that might assist individuals? Okay. So this is for those who're viewing the video version. If you're on the audio, just envision something actually cool. So what's been cool is I've been going through Dan's archives, right? When I bought the company, they offered a Google drive and it resembles, here's everything for the last 40 years of Dan Kennedy.
And in the 1400 sub folders down I found this folder that stated, faxes from Dan Kennedy. And I resembled, "What's this?" Since if you do not understand Dan, Dan does not have an email account. To this day I'm partners with him now. And I have to fax him to send him anything (employee).
Rob Kosberg: Did you have to purchase a facsimile machine by the method? How do you even do? We tried to, they do not offer fax. You can't physically buy a fax device any longer unless it's part of this substantial printer setup. And yeah, so we had e, Fax or I don't understand, something like that.
However I found this folder and it was dated from 2012, 2019. And it was throughout that window, he would send out a fax to his diamond members, people paying 300 bucks a month, he 'd send a fax each and every single month to these individuals, or excuse me weekly. So every Friday he 'd send this fax and it was just one page fax with a tip from Dan, marketing suggestion or strategy or psychology.
I would purchase it. Oh yeah. And it was a thing someone stated, and after that, it died, it was a fax and it passed away. Numerous things, I wish to extend Dan's tradition forever and my own tradition and Napoleon Hill, all individuals that I enjoy and value. And so I went through that.
And I do not have to write anything besides a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for seven years, to his members. And this book is like a phone book (success).
expert secrets: the underground playbook for creating a mass movement of people who will pay for your advice (russell brunson, 2017)
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1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.
1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.
Frank Kern's net worth is approximately $35 million as of 2020, according to aggregate websites. All of Kern's income comes from his online services, which range from marketing consultation to business aid to dating advice.
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The Trilogy Secrets box set costs you $97 (plus $14.95 Shipping In the US and $29.95 Intl) or $127 when you buy from the Special Order Page.
$97 per month ClickFunnels prices ClickFunnels Standard is $97 per month. This plan lets you build 20 funnels and 100 pages. You get access to funnel sharing, three domains, and three payment gateways. ClickFunnels Platinum is $297 per month. Jun 24, 2022
The key difference between landing pages and sales funnels is the design of each. Landing pages consist of a single web page designed for one marketing goal, while sales funnels consist of multiple web pages that guide prospects through the buying process. Mar 18, 2021