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The copyright's ended. So I'm going to be republishing a great deal of these books and turning a lot of old Napoleon Hill things into audio books and just brand-new things that people haven't seen permanently (business). Therefore, I'm thrilled simply to have an entire brand and a service that is bringing a great deal of these things back.

Which is begun, as you know that's a channel, however it's not how you grow, I got to grow that business now. So yeah. I've constantly wondered that about Dan. I've followed Dan for a long time and I've always believed, why is he not doing book funnels with each and every single one of these books? I guess he will be quickly enough.

One is with their front ends we're bringing individuals in. Number two, when individuals churn out, they're the channel, we press individuals to. Since as quickly as you check out the book and after that you have the context, like, "Oh, now this makes good sense, now I comprehend why I need this thing." Then they return.

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Then likewise reconverting individuals who came and didn't comprehend the context and then they left. And it used to be, I needed to do a webinar each and every single time. Or I had to train them or I needed to do workshops, all these things. Now it's just check out the book, and they check out the book, and after that they have the aha.

That's what all of marketing and businesses is. We have to produce desire for the thing we're offering. And so books are one of the most effective, if not the most effective way to create that desire. companies. And the individual who's going to check out a book is a better client, by far than any other kind of customer.

They're most likely to send, they're likely to stick. They end up being much better individuals, I dislike stating that, due to the fact that the majority of people in my life that I enjoy don't read. However you become a much better individual by reading. And so they become better consumers, better long term things. Therefore if I can get individuals to check out a book, man, it changes them as a human (employee).

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And I make that money over the next 6 months, over 5 months or whatever, it requires to recover cost (sales funnel). On the book funnels, I still break even immediately, they go through the upsell down procedure so I break even right away. And after that we introduce them to Click, Funnels.

Yeah. Well you just threw out some amazing numbers. So I wish to simply take a breath and I desire to go through it. About half a million bucks a month is going into your book funnels, Dot, Com Secrets, Expert Secrets, Traffic Secrets. Now you have some others as well, you have the Cook, Book and numerous other things.

Rather than going through them separately, which would take forever give us the viewpoint of what the whole process looks like from the totally free plus shipping to the first bump upsell one, 2, et cetera. Talk me through the approach. Yeah. The core thing is the book obviously, is how do we offer the book? And the very best method to sell the book is to offer it totally free.

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It's just cover shipping." I can push people to that. And it's just an easy outlet to get people to verses, go to Amazon and buy my book, instead of go get it for totally free you simply got to cover the shipping. So it's such a great deal on the front end.

I have actually seen individuals who attempt to do it and they simply have their book. If you look any of the sales page, it's a book, however it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long kind sales that selling this book because we wish to increase the conversion as much as possible and increase the value of the book.

That's the first thing. Therefore most of mine are the book. And after that it's what are the core principles in the book, we'll assemble an audio program or video program. And then, some worksheets and simply a 30-day challenge that goes to the book and we put together just a bunch of stuff to make the value of the book even more? Yeah (list).

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And in the copy on, I think some of them we have, "You can purchase us on Amazon for 20 dollars," then have a photo of the Amazon listing, "but get it for free here." And after that we still individuals who click Amazon and just purchase an Amazon anyway, because some people simply enjoy buying Amazon.

Because I still want my books to rank on those platforms and sales coming through. life. Therefore, we do have those outlets there, but again, the paid money's all going to the book funnel. And after that after some indications of the book, from there we have an order from Bump and just recently we have actually been evaluating several order from Bumps, which is done really well.

However then for each book I have actually done, I think you understand this, however many people do not the method I do my books is I teach, I do an event live first, teaching the concepts to make certain that structurally makes good sense in my head and my stories are not uninteresting and things like that.

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Therefore, the second order from that, we stated for $97, you get the workshop where I taught the stuff before we ever did it. Which one's getting a 20% take rate on $97 Bump. In between those 2, it significantly increases a lot of times those two order from Bump will cover our marketing cost simply by themselves, which is, which is fantastic.

And then we take them to our upsell down sell series, we change and tweak this a lot. Therefore I'll talk conceptually where we choose this, but I'm constantly trying brand-new things because, specifically when we spend this much money, we have to keep tweaking things to get the cart value to be high enough that we can cover ad costs a lot of times at scale. elements.

Okay, they have the book now, they have the audio book, they have the core (level). So they comprehend the core concepts of the book. And one mistake individuals make a lot of times, I continue to slip up more frequently and I want to confess is, I'm okay, they bought, let's state they bought Traffic Tricks.

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Yeah. Yeah. Therefore, if you attempt to sell a Traffic course on the next page, it resembles, "But I simply purchased Traffic? I believe I already have traffic now." Therefore let's conceptually believe every time we sell something to someone, we just fixed the problem for them. Then we produced a brand-new problem.

It's in fact different with physic like E-commerce products, but information items, we simply solved that issue for them. By resolving that problem what is the brand-new issue that was created? . In Dot, Com Secrets, I resolved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next sensible upsell (course). I'm usually attempting to sell something between 197 and 297 in that very first slot there. And so, Dot, Com Tricks is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, but where you sending out that Traffic, if you send it an Amazon listing you have difficulty, you really require funnels.

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And so, the next thing I can't remember right now, what we're testing, what it is, however it may be traffic. I can't remember the top of my head. Anyway, that's the psychology, what's the next thing that they require. And after that upsell number two is the exact same thing.

In my mind, there's this stage, individuals go through a development stage and after they grow to a particular level and they transition to contribution, and contribution is sharing your presents and selling, and beginning a business. And so, it'll be some variation of that. It'll be the next thing.

And it's, crushing not because numbers aren't along with, as that a person. But yeah, it's killing it. Well, it is killing. I just taught on, I suggest, I got the undetectable funnel things, which we discussed last time and you said something, I believe at the last inner circle meeting, or possibly you stated it in the newsletter and you stated, I do not understand why, but nobody ever test this.

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Well, congratulations. I imply, and I'm really grateful that you did it too because, I 'd belonged to GKSC for, I do not understand, considering that the early 2000s, and I canceled my membership, and it simply had actually lost a lot, that it had in the past and you have actually brought all of it back (course).

Can I share one idea that came from Kennedy's things that might assist people? Okay. So this is for those who're watching the video variation. If you're on the audio, just envision something actually cool. What's been cool is I've been going through Dan's archives? When I purchased the business, they provided a Google drive and it resembles, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that said, faxes from Dan Kennedy. And I was like, "What's this?" Due to the fact that if you don't understand Dan, Dan doesn't have an e-mail account. To this day I'm partners with him now. And I have to fax him to send him anything (online).

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Rob Kosberg: Did you need to purchase a facsimile machine by the way? How do you even do? We attempted to, they do not sell fax. You can't physically purchase a fax maker anymore unless it's part of this substantial printer setup. And yeah, so we had e, Fax or I do not know, something like that.

However I found this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, individuals paying 300 bucks a month, he 'd send out a fax each and every single month to these people, or excuse me each week. Every Friday he 'd send this fax and it was just one page fax with a tip from Dan, marketing tip or technique or psychology.

I would buy it. Oh yeah. And it was a thing someone said, and then, it died, it was a fax and it passed away. Lots of things, I desire to extend Dan's legacy permanently and my own tradition and Napoleon Hill, all the people that I love and value - each. Therefore I went through that.

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And I do not need to compose anything other than a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for 7 years, to his members. And this book resembles a telephone directory (blog).