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The copyright's expired. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just brand-new things that individuals haven't seen forever. And so, I'm fired up simply to have an entire brand name and a company that is bringing a lot of these things back.

Which is begun, as you understand that's a channel, but it's not how you grow, I got to grow that business now. So yeah. I have actually always wondered that about Dan. I've followed Dan for a long time and I've always thought, why is he refraining from doing book funnels with every single one of these books? I think he will be quickly enough.

One is with their front ends we're bringing people in. However number two, when individuals produce, they're the channel, we push people to. Due to the fact that as quickly as you check out the book and after that you have the context, like, "Oh, now this makes good sense, now I comprehend why I require this thing." Then they return.

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But then also reconverting individuals who came and didn't comprehend the context and after that they left. lives. And it used to be, I needed to do a webinar every single time. Or I needed to train them or I needed to do workshops, all these things. Now it's simply read the book, and they check out the book, and then they have the aha.

That's what all of marketing and services is. We have to create desire for the important things we're selling. Therefore books are among the most effective, if not the most effective way to develop that desire. part. And the person who's going to check out a book is a much better client, by far than any other type of client.

They're most likely to send, they're likely to stick. They become much better individuals, I dislike stating that, since the majority of people in my life that I like do not check out. But you end up being a better person by reading. Therefore they progress consumers, much better long term things. And so if I can get people to read a book, guy, it alters them as a human (list).

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And I make that money over the next 6 months, over 5 months or whatever, it requires to break even (copywriting). On the book funnels, I still break even instantly, they go through the upsell down procedure so I break even instantly. And then we present them to Click, Funnels.

Yeah. Well you simply threw away some extraordinary numbers. I want to simply take a breath and I desire to go through it. About half a million bucks a month is going into your book funnels, Dot, Com Tricks, Professional Secrets, Traffic Tricks. Now you have some others also, you have the Cook, Book and numerous other things.

So instead of going through them individually, which would take forever offer us the viewpoint of what the entire procedure looks like from the free plus shipping to the very first bump upsell one, two, et cetera. Talk me through the philosophy. Yeah. The core thing is the book undoubtedly, is how do we sell the book? And the very best method to offer the book is to offer it totally free.

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It's simply cover shipping." I can push individuals to that. And it's just an easy outlet to get people to verses, go to Amazon and purchase my book, rather than go get it free of charge you just got to cover the shipping. So it's such a great offer on the front end.

I've seen people who try to do it and they simply have their book. If you look any of the sales page, it's a book, however it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long form sales that selling this book due to the fact that we desire to increase the conversion as much as possible and increase the worth of the book.

That's the very first thing. Therefore most of mine are the book. And then it's what are the core concepts in the book, we'll assemble an audio program or video program. And after that, some worksheets and just a 30-day challenge that goes to the book and we put together simply a lot of stuff to make the value of the book much more, right? Yeah (businesses).

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And in the copy on, I believe a few of them we have, "You can purchase us on Amazon for 20 dollars," then have an image of the Amazon listing, "however get it for totally free here." And after that we still individuals who click Amazon and simply buy an Amazon anyway, since some people just love purchasing Amazon.

Due to the fact that I still desire my books to rank on those platforms and sales coming through. leads. And so, we do have those outlets there, but again, the paid money's all going to the book funnel. And after that after some signs of the book, from there we have an order from Bump and just recently we have actually been testing several order from Bumps, which is done actually well.

Then for each book I have actually done, I believe you understand this, however a lot of people don't the way I do my books is I teach, I do an occasion live first, teaching the concepts to make sure that structurally makes sense in my head and my stories are not dull and things like that.

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And so, the 2nd order from that, we stated for $97, you get the workshop where I taught the things prior to we ever did it. And that one's getting a 20% take rate on $97 Bump. Between those 2, it drastically increases a lot of times those 2 order from Bump will cover our marketing expense simply by themselves, which is, which is amazing.

And after that we take them to our upsell down sell series, we change and tweak this a lot. Therefore I'll talk conceptually where we opt for this, however I'm constantly attempting new things because, especially when we spend this much money, we need to keep tweaking things to get the cart worth to be high enough that we can cover ad costs a lot of times at scale. book first.

Okay, they have the book now, they have the audio book, they have the core (company). So they understand the core principles of the book. And one error individuals make a lot of times, I continue to slip up more typically and I wish to confess is, I'm okay, they bought, let's say they purchased Traffic Tricks.

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Yeah. Yeah. Therefore, if you try to offer a Traffic course on the next page, it resembles, "But I simply bought Traffic? I believe I already have traffic now." Therefore let's conceptually believe whenever we offer something to someone, we just solved the problem for them. But then we created a new issue.

It's really various with physic like E-commerce products, but info items, we simply resolved that issue for them. By fixing that issue what is the new issue that was produced? Right. In Dot, Com Tricks, I fixed, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next sensible upsell (competitors). So, I'm normally trying to sell something in between 197 and 297 because first slot there. And so, Dot, Com Tricks is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have problem, you in fact require funnels.

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Therefore, the next thing I can't keep in mind today, what we're evaluating, what it is, however it might be traffic as well - entrepreneur. I can't remember the top of my head. Anyhow, that's the psychology, what's the next thing that they require. And then upsell second is the same thing.

In my mind, there's this stage, people go through a development stage and after they grow to a particular level and they transition to contribution, and contribution is sharing your gifts and selling, and starting a business. And so, it'll be some variation of that. It'll be the next thing.

And it's, crushing not since numbers aren't as well as, as that a person. Yeah, it's killing it. facebook. Well, it is eliminating. I just taught on, I indicate, I got the unnoticeable funnel things, which we discussed last time and you stated something, I think at the last inner circle conference, or perhaps you stated it in the newsletter and you said, I don't understand why, however no one ever test this.

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Well, congratulations. I mean, and I'm truly glad that you did it too because, I 'd been a member of GKSC for, I don't know, given that the early 2000s, and I canceled my subscription, and it just had lost so much, that it had in the past and you have actually brought everything back (sales).

Can I share one idea that came from Kennedy's stuff that might assist individuals? Okay. This is for those who're viewing the video variation. article. If you're on the audio, just picture something actually cool. So what's been cool is I've been going through Dan's archives, right? When I bought the company, they provided a Google drive and it's like, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that stated, faxes from Dan Kennedy. And I was like, "What's this?" Since if you do not understand Dan, Dan does not have an e-mail account. To this day I'm partners with him now. And I have to fax him to send him anything (tips).

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Rob Kosberg: Did you need to buy a facsimile machine by the method? How do you even do? We attempted to, they don't sell fax. You can't physically buy a fax device anymore unless it's part of this huge printer setup. And yeah, so we had e, Fax or I don't understand, something like that.

I discovered this folder and it was dated from 2012, 2019. And it was throughout that window, he would send a fax to his diamond members, people paying 300 bucks a month, he 'd send out a fax every single month to these individuals, or excuse me every week. So every Friday he 'd send this fax and it was just one page fax with a pointer from Dan, marketing idea or technique or psychology.

I would purchase it. Oh yeah. And it was a thing someone stated, and after that, it died, it was a fax and it died. A lot of things, I want to extend Dan's tradition forever and my own legacy and Napoleon Hill, all the individuals that I enjoy and cherish. Therefore I went through that.

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And I do not have to compose anything besides a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for 7 years, to his members. And this book is like a phonebook (expert).

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