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The copyright's ended. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and simply brand-new things that individuals haven't seen forever. And so, I'm thrilled simply to have an entire brand name and a company that is bringing a lot of these things back.

Which is begun, as you know that's a channel, but it's not how you grow, I got to grow that service now. Yeah. I've always wondered that about Dan. I've followed Dan for a very long time and I've always thought, why is he refraining from doing book funnels with every one of these books? I think he will be soon enough.

One is with their front ends we're bringing people in. However number 2, when people produce, they're the channel, we push individuals to. Since as soon as you read the book and then you have the context, like, "Oh, now this makes good sense, now I understand why I require this thing." They come back.

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But then likewise reconverting people who came and didn't comprehend the context and then they left. lives. And it utilized to be, I had to do a webinar every time. Or I had to train them or I had to do seminars, all these things. Now it's simply read the book, and they check out the book, and then they have the aha.

That's what all of marketing and organizations is. We have to create desire for the thing we're offering. And so books are among the most powerful, if not the most powerful method to create that desire. first book brunson. And the individual who's going to read a book is a better customer, by far than any other type of customer.

They're most likely to send out, they're most likely to stick. They end up being better individuals, I dislike saying that, because the majority of people in my life that I like don't check out. You end up being a better person by reading. And so they become much better customers, much better long term things. And so if I can get people to check out a book, male, it changes them as a human (funnels).

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And I make that money over the next six months, over 5 months or whatever, it requires to break even (first book). However on the book funnels, I still break even right away, they go through the upsell down procedure so I break even instantly. And then we present them to Click, Funnels.

Yeah. Well you just threw away some unbelievable numbers. I want to just take a breath and I want to go through it. About half a million dollars a month is going into your book funnels, Dot, Com Secrets, Professional Tricks, Traffic Secrets. Now you have some others too, you have the Cook, Book and different other things.

Rather than going through them separately, which would take permanently provide us the approach of what the whole process looks like from the complimentary plus shipping to the first bump upsell one, 2, et cetera. Talk me through the approach. Yeah. The core thing is the book undoubtedly, is how do we sell the book? And the best method to offer the book is to offer it totally free.

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It's simply cover shipping." I can press people to that. And it's simply a simple outlet to get individuals to verses, go to Amazon and purchase my book, instead of go get it free of charge you just got to cover the shipping. So it's such a good offer on the front end.

I have actually seen people who attempt to do it and they just have their book. However if you look any of the sales page, it's a book, however it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long kind sales that offering this book since we wish to increase the conversion as much as possible and increase the value of the book.

That's the first thing. And so the majority of mine are the book. And after that it's what are the core concepts in the book, we'll put together an audio program or video program. And then, some worksheets and simply a 30-day difficulty that goes to the book and we created simply a bunch of stuff to make the worth of the book a lot more, right? Yeah (blog).

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And in the copy on, I believe a few of them we have, "You can purchase us on Amazon for 20 dollars," then have a picture of the Amazon listing, "however get it free of charge here." And after that we still the people who click Amazon and simply buy an Amazon anyway, since some individuals simply love buying Amazon.

Due to the fact that I still want my books to rank on those platforms and sales coming through. traffic. Therefore, we do have those outlets there, but once again, the paid cash's all going to the book funnel. And after that after some signs of the book, from there we have an order from Bump and recently we have actually been checking several order from Bumps, which is done really well.

However then for each book I've done, I think you understand this, however many people do not the way I do my books is I teach, I do an event live first, teaching the concepts to make certain that structurally makes sense in my head and my stories are not boring and stuff like that.

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And so, the second order from that, we stated for $97, you get the workshop where I taught the stuff before we ever did it. And that one's getting a 20% take rate on $97 Bump. So in between those two, it dramatically increases a great deal of times those 2 order from Bump will cover our marketing expense simply on their own, which is, which is incredible (audience).

And then we take them to our upsell down sell sequence, we alter and fine-tune this a lot. Therefore I'll talk conceptually where we choose this, however I'm always attempting new things because, particularly when we spend this much money, we need to keep tweaking things to get the cart worth to be high enough that we can cover ad costs a great deal of times at scale. secrets.

Okay, they have the book now, they have the audio book, they have the core (russell brunson's first book). They understand the core concepts of the book. And one error people make a great deal of times, I continue to slip up more frequently and I wish to admit is, I'm fine, they purchased, let's say they purchased Traffic Secrets.

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Yeah. Yeah. Therefore, if you attempt to sell a Traffic course on the next page, it's like, "However I simply bought Traffic? I believe I currently have traffic now." Therefore let's conceptually believe every time we offer something to someone, we simply solved the issue for them. Then we developed a brand-new issue.

It's in fact various with physic like E-commerce products, however information products, we simply fixed that problem for them. By resolving that issue what is the new problem that was developed? Right. So in Dot, Com Tricks, I fixed, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. And so Traffic is the next rational upsell (thousands). So, I'm normally attempting to sell something between 197 and 297 because very first slot there. And so, Dot, Com Tricks is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, however where you sending that Traffic, if you send it an Amazon listing you have difficulty, you really need funnels.

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And so, the next thing I can't keep in mind right now, what we're testing, what it is, however it might be traffic also - facebook. I can't remember the top of my head. But anyway, that's the psychology, what's the next thing that they require. And then upsell second is the exact same thing.

But in my mind, there's this phase, people go through a growth phase and after they grow to a particular level and they transition to contribution, and contribution is sharing your presents and selling, and beginning an organization (book). And so, it'll be some variation of that. It'll be the next thing.

And it's, crushing not because numbers aren't in addition to, as that a person. But yeah, it's killing it. Well, it is eliminating. I simply taught on, I mean, I got the undetectable funnel stuff, which we talked about last time and you stated something, I think at the last inner circle meeting, or possibly you stated it in the newsletter and you said, I don't know why, but nobody ever test this.

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Well, congratulations. I mean, and I'm truly grateful that you did it too because, I 'd belonged to GKSC for, I do not know, because the early 2000s, and I canceled my membership, and it just had actually lost so much, that it had in the past and you have actually brought all of it back (list).

Can I share one concept that originated from Kennedy's things that might assist individuals? Okay. So this is for those who're viewing the video version. If you're on the audio, just imagine something truly cool. What's been cool is I've been going through Dan's archives? When I bought the company, they provided a Google drive and it resembles, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that said, faxes from Dan Kennedy. And I resembled, "What's this?" Since if you do not know Dan, Dan doesn't have an e-mail account. To this day I'm partners with him now. And I have to fax him to send him anything (times).

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Rob Kosberg: Did you need to purchase a fax maker by the method? How do you even do? We attempted to, they don't offer fax. You can't physically buy a fax device any longer unless it belongs to this substantial printer setup. And yeah, so we had e, Fax or I don't understand, something like that.

However I found this folder and it was dated from 2012, 2019. And it was during that window, he would send out a fax to his diamond members, people paying 300 dollars a month, he 'd send out a fax every month to these individuals, or excuse me each week. So every Friday he 'd send this fax and it was simply one page fax with a tip from Dan, marketing pointer or strategy or psychology.

I would purchase it. Oh yeah. And it was a thing someone said, and then, it died, it was a fax and it died. Numerous things, I want to extend Dan's legacy permanently and my own legacy and Napoleon Hill, all the people that I love and cherish. And so I went through that.

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And I don't need to write anything aside from a one page intro of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for seven years, to his members. And this book resembles a telephone directory (russell brunson books).