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The copyright's expired. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and simply brand-new things that individuals have not seen forever. Therefore, I'm ecstatic just to have an entire brand name and a business that is bringing a great deal of these things back.

Which is begun, as you understand that's a channel, however it's not how you grow, I got to grow that service now. So yeah. I've constantly wondered that about Dan. I've followed Dan for a long period of time and I've always believed, why is he not doing book funnels with every single among these books? I guess he will be soon enough.

One is with their front ends we're bringing individuals in. Number two, when people churn out, they're the channel, we push people to. Due to the fact that as quickly as you read the book and then you have the context, like, "Oh, now this makes good sense, now I understand why I require this thing." Then they come back.

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Then likewise reconverting people who came and didn't comprehend the context and then they left. And it used to be, I needed to do a webinar every time. Or I had to train them or I needed to do seminars, all these things. Now it's simply read the book, and they read the book, and after that they have the aha.

That's what all of marketing and services is. We need to develop desire for the important things we're selling. And so books are among the most effective, if not the most powerful method to produce that desire. marketing secrets blackbook. And the person who's going to check out a book is a much better customer, hands down than any other type of customer.

They're more most likely to send out, they're most likely to stick. They progress individuals, I dislike saying that, due to the fact that many people in my life that I love don't check out. You become a much better person by reading. Therefore they progress consumers, much better long term things. Therefore if I can get individuals to read a book, male, it changes them as a human (read first).

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And I make that cash over the next six months, over five months or whatever, it requires to break even (russell brunson's first book). On the book funnels, I still break even immediately, they go through the upsell down procedure so I break even immediately. And after that we present them to Click, Funnels.

Yeah. Well you just threw away some incredible numbers. So I want to simply breathe and I wish to go through it. So, about half a million dollars a month is entering into your book funnels, Dot, Com Tricks, Specialist Tricks, Traffic Secrets. Now you have some others also, you have the Cook, Book and various other things.

So rather than going through them individually, which would take forever provide us the approach of what the entire procedure appears like from the totally free plus shipping to the very first bump upsell one, 2, et cetera. Talk me through the viewpoint. Yeah. The core thing is the book undoubtedly, is how do we sell the book? And the very best way to sell the book is to offer it free of charge.

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It's just cover shipping." I can press individuals to that. And it's simply a simple outlet to get individuals to verses, go to Amazon and purchase my book, rather than go get it for totally free you simply got to cover the shipping. So it's such an excellent deal on the front end.

I've seen individuals who try to do it and they just have their book. However if you look any of the sales page, it's a book, however it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long type sales that offering this book since we want to increase the conversion as much as possible and increase the worth of the book.

That's the very first thing. And so most of mine are the book. And then it's what are the core concepts in the book, we'll put together an audio program or video program. And after that, some worksheets and just a 30-day obstacle that goes to the book and we put together simply a bunch of things to make the worth of the book a lot more, right? Yeah (experiences).

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And in the copy on, I believe a few of them we have, "You can purchase us on Amazon for 20 dollars," then have an image of the Amazon listing, "however get it free of charge here." And after that we still individuals who click Amazon and simply purchase an Amazon anyhow, since some people just like purchasing Amazon.

Due to the fact that I still desire my books to rank on those platforms and sales coming through. sales funnel. And so, we do have those outlets there, however once again, the paid cash's all going to the book funnel. And after that after some signs of the book, from there we have an order from Bump and recently we've been evaluating numerous order from Bumps, which is done truly well.

However then for each book I have actually done, I believe you know this, but the majority of people do not the way I do my books is I teach, I do an occasion live initially, teaching the concepts to make sure that structurally makes good sense in my head and my stories are not uninteresting and stuff like that.

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Therefore, the second order from that, we stated for $97, you get the workshop where I taught the things before we ever did it. Which one's getting a 20% take rate on $97 Bump. In between those 2, it dramatically increases a lot of times those two order from Bump will cover our marketing cost just by themselves, which is, which is amazing.

And then we take them to our upsell down sell sequence, we alter and modify this a lot. And so I'll talk conceptually where we opt for this, however I'm always trying new things because, especially when we spend this much cash, we have to keep tweaking things to get the cart worth to be high enough that we can cover advertisement costs a lot of times at scale. any.

Okay, they have the book now, they have the audio book, they have the core (book to read). So they comprehend the core concepts of the book. And one mistake individuals make a lot of times, I continue to make a mistake more typically and I wish to confess is, I'm all right, they purchased, let's say they bought Traffic Tricks.

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Yeah. Yeah. And so, if you attempt to offer a Traffic course on the next page, it's like, "However I just bought Traffic? I believe I currently have traffic now." And so let's conceptually believe whenever we offer something to somebody, we simply solved the problem for them. Then we developed a brand-new problem.

It's really various with physic like E-commerce items, however information products, we just fixed that issue for them. By resolving that issue what is the brand-new problem that was produced? . So in Dot, Com Secrets, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. And so Traffic is the next sensible upsell (review). I'm typically attempting to offer something between 197 and 297 in that very first slot there. Therefore, Dot, Com Tricks is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, but where you sending out that Traffic, if you send it an Amazon listing you have difficulty, you in fact need funnels.

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And so, the next thing I can't remember right now, what we're testing, what it is, but it might be traffic. I can't remember the top of my head. However anyhow, that's the psychology, what's the next thing that they need. And then upsell number 2 is the very same thing.

However in my mind, there's this phase, individuals go through a development stage and after they grow to a certain level and they shift to contribution, and contribution is sharing your gifts and selling, and starting an organization (methods). Therefore, it'll be some variation of that. It'll be the next thing.

And it's, crushing not due to the fact that numbers aren't along with, as that one. But yeah, it's killing it. Well, it is eliminating. I just taught on, I indicate, I got the unnoticeable funnel things, which we discussed last time and you said something, I think at the last inner circle conference, or perhaps you stated it in the newsletter and you stated, I don't know why, however nobody ever test this.

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Well, congratulations. I imply, and I'm really happy that you did it too because, I 'd been a member of GKSC for, I don't understand, considering that the early 2000s, and I canceled my membership, and it simply had lost so much, that it had in the past and you've brought all of it back (money).

Can I share one concept that originated from Kennedy's stuff that might assist individuals? Okay. So this is for those who're viewing the video version. If you're on the audio, just envision something truly cool. So what's been cool is I've been going through Dan's archives, right? When I bought the business, they provided a Google drive and it's like, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that said, faxes from Dan Kennedy. And I was like, "What's this?" Because if you don't know Dan, Dan does not have an email account. To this day I'm partners with him now. And I need to fax him to send him anything (step).

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Rob Kosberg: Did you have to buy a facsimile machine by the method? How do you even do? We tried to, they do not offer fax. You can't physically purchase a facsimile machine anymore unless it becomes part of this huge printer setup. And yeah, so we had e, Fax or I don't know, something like that.

I found this folder and it was dated from 2012, 2019. And it was throughout that window, he would send a fax to his diamond members, individuals paying 300 bucks a month, he 'd send out a fax each and every single month to these people, or excuse me weekly. Every Friday he 'd send this fax and it was just one page fax with a suggestion from Dan, marketing suggestion or method or psychology.

I would purchase it. Oh yeah. And it was a thing someone said, and after that, it died, it was a fax and it died. Numerous things, I want to extend Dan's legacy forever and my own legacy and Napoleon Hill, all the people that I enjoy and cherish - followers. Therefore I went through that.

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And I do not have to write anything besides a one page intro of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for 7 years, to his members. And this book resembles a phonebook (8 expert secrets by russell brunson).