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The copyright's expired. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and simply brand-new things that individuals have not seen forever. Therefore, I'm ecstatic just to have a whole brand and an organization that is bringing a lot of these things back.

Which is come on, as you know that's a channel, but it's not how you grow, I got to grow that organization now. Yeah. I have actually always questioned that about Dan. I've followed Dan for a long period of time and I've constantly thought, why is he not doing book funnels with every among these books? I guess he will be quickly enough.

One is with their front ends we're bringing individuals in. Number two, when people churn out, they're the channel, we press people to. Due to the fact that as quickly as you read the book and then you have the context, like, "Oh, now this makes sense, now I comprehend why I require this thing." They come back.

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Then likewise reconverting individuals who came and didn't understand the context and then they left. And it utilized to be, I had to do a webinar each and every single time. Or I needed to train them or I had to do seminars, all these things. Now it's just check out the book, and they read the book, and after that they have the aha.

That's what all of marketing and services is. We need to produce desire for the important things we're selling. And so books are among the most powerful, if not the most powerful way to produce that desire. trial. And the individual who's going to read a book is a better client, by far than any other kind of consumer.

They're more likely to send out, they're most likely to stick. They progress individuals, I hate saying that, due to the fact that many people in my life that I like don't check out. You become a much better person by reading. Therefore they progress consumers, much better long term things. And so if I can get people to read a book, guy, it changes them as a human (read russell's first).

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And I make that cash over the next six months, over 5 months or whatever, it takes to break even (way). However on the book funnels, I still recover cost immediately, they go through the upsell down process so I recover cost instantly. And then we introduce them to Click, Funnels.

Yeah. Well you just tossed out some amazing numbers. I desire to simply take a breath and I desire to go through it. So, about half a million dollars a month is going into your book funnels, Dot, Com Tricks, Expert Secrets, Traffic Tricks. Now you have some others too, you have the Cook, Book and numerous other things.

Rather than going through them separately, which would take forever provide us the viewpoint of what the entire process looks like from the totally free plus shipping to the very first bump upsell one, two, et cetera. Talk me through the viewpoint. Yeah. So the core thing is the book undoubtedly, is how do we sell the book? And the very best method to sell the book is to sell it free of charge.

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It's simply cover shipping." I can press individuals to that. And it's just a simple outlet to get individuals to verses, go to Amazon and buy my book, rather than go get it totally free you just got to cover the shipping. It's such a good offer on the front end - success.

I've seen people who try to do it and they just have their book. However if you look any of the sales page, it's a book, however it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long form sales that offering this book since we wish to increase the conversion as much as possible and increase the value of the book.

That's the very first thing. Therefore most of mine are the book. And then it's what are the core concepts in the book, we'll put together an audio program or video program. And after that, some worksheets and simply a 30-day obstacle that goes to the book and we put together just a lot of stuff to make the value of the book much more, right? Yeah (website).

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And in the copy on, I believe a few of them we have, "You can buy us on Amazon for 20 dollars," then have a photo of the Amazon listing, "however get it totally free here." And then we still the individuals who click on Amazon and simply purchase an Amazon anyway, since some individuals just enjoy purchasing Amazon.

Because I still desire my books to rank on those platforms and sales coming through. expert secrets. And so, we do have those outlets there, however once again, the paid money's all going to the book funnel. And after that after some indications of the book, from there we have an order from Bump and recently we have actually been testing multiple order from Bumps, which is done really well.

Then for each book I have actually done, I think you know this, however many people do not the method I do my books is I teach, I do an event live initially, teaching the concepts to make sure that structurally makes sense in my head and my stories are not uninteresting and stuff like that.

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And so, the second order from that, we stated for $97, you get the workshop where I taught the stuff before we ever did it. And that one's getting a 20% take rate on $97 Bump. Between those 2, it drastically increases a lot of times those two order from Bump will cover our marketing expense just by themselves, which is, which is amazing.

And after that we take them to our upsell down sell series, we alter and modify this a lot. Therefore I'll talk conceptually where we choose this, but I'm always attempting new things because, particularly when we spend this much money, we have to keep tweaking things to get the cart worth to be high enough that we can cover advertisement costs a lot of times at scale. website.

Okay, they have the book now, they have the audio book, they have the core (read books). They comprehend the core concepts of the book. And one error people make a great deal of times, I continue to make a mistake more frequently and I desire to admit is, I'm okay, they purchased, let's state they bought Traffic Secrets.

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Yeah. Yeah. Therefore, if you try to sell a Traffic course on the next page, it resembles, "But I simply purchased Traffic? I believe I currently have traffic now." And so let's conceptually think every time we sell something to somebody, we just solved the issue for them. However then we developed a new problem.

It's actually various with physic like E-commerce products, however details items, we just fixed that problem for them. By solving that issue what is the brand-new issue that was created? . So in Dot, Com Secrets, I resolved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next logical upsell (courses). So, I'm normally trying to offer something in between 197 and 297 because first slot there. And so, Dot, Com Secrets is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, however where you sending that Traffic, if you send it an Amazon listing you have trouble, you really require funnels.

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And so, the next thing I can't keep in mind right now, what we're checking, what it is, however it might be traffic. I can't keep in mind the top of my head. But anyway, that's the psychology, what's the next thing that they require. And after that upsell number 2 is the exact same thing.

In my mind, there's this stage, people go through a development phase and after they grow to a certain level and they shift to contribution, and contribution is sharing your gifts and selling, and starting an organization. And so, it'll be some variation of that. It'll be the next thing.

And it's, crushing not since numbers aren't as well as, as that a person. Yeah, it's killing it. article. Well, it is killing. I simply taught on, I imply, I got the invisible funnel stuff, which we talked about last time and you stated something, I think at the last inner circle meeting, or maybe you said it in the newsletter and you stated, I don't understand why, but no one ever test this.

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Well, congratulations. I imply, and I'm truly pleased that you did it too because, I 'd been a member of GKSC for, I don't understand, considering that the early 2000s, and I canceled my subscription, and it simply had actually lost a lot, that it had in the past and you've brought all of it back (leader).

Can I share one concept that came from Kennedy's things that might assist people? Okay. So this is for those who're viewing the video variation. If you're on the audio, just imagine something actually cool. So what's been cool is I've been going through Dan's archives, right? When I purchased the company, they offered a Google drive and it resembles, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that stated, faxes from Dan Kennedy. And I resembled, "What's this?" Due to the fact that if you don't understand Dan, Dan does not have an email account. To this day I'm partners with him now. And I have to fax him to send him anything (software).

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Rob Kosberg: Did you have to purchase a facsimile machine by the way? How do you even do? We attempted to, they don't offer fax. You can't physically purchase a facsimile machine anymore unless it becomes part of this substantial printer setup. And yeah, so we had e, Fax or I don't understand, something like that.

However I discovered this folder and it was dated from 2012, 2019. And it was throughout that window, he would send a fax to his diamond members, individuals paying 300 dollars a month, he 'd send a fax every single month to these people, or excuse me every week. Every Friday he 'd send this fax and it was simply one page fax with a tip from Dan, marketing tip or technique or psychology.

I would purchase it. Oh yeah. And it was a thing someone stated, and after that, it died, it was a fax and it passed away. A lot of things, I wish to extend Dan's legacy permanently and my own tradition and Napoleon Hill, all individuals that I enjoy and cherish. Therefore I went through that.

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And I don't have to write anything other than a one page introduction of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for seven years, to his members. And this book is like a telephone directory (split test winners).