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The copyright's ended. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and simply brand-new things that individuals haven't seen permanently. And so, I'm excited simply to have a whole brand and an organization that is bringing a great deal of these things back.

Which is come on, as you know that's a channel, however it's not how you grow, I got to grow that service now. So yeah. I have actually constantly questioned that about Dan. I've followed Dan for a very long time and I've always thought, why is he not doing book funnels with every among these books? I guess he will be soon enough.

One is with their front ends we're bringing individuals in. But second, when individuals churn out, they're the channel, we press individuals to. Because as quickly as you check out the book and then you have the context, like, "Oh, now this makes good sense, now I comprehend why I require this thing." They come back.

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Then also reconverting people who came and didn't comprehend the context and then they left. And it utilized to be, I had to do a webinar every time. Or I needed to train them or I had to do workshops, all these things. Now it's just read the book, and they check out the book, and then they have the aha.

That's what all of marketing and companies is. We have to produce desire for the important things we're selling. Therefore books are one of the most effective, if not the most effective method to develop that desire. entrepreneur. And the individual who's going to check out a book is a much better customer, by far than any other kind of customer.

They're most likely to send out, they're most likely to stick. They progress individuals, I dislike saying that, due to the fact that the majority of people in my life that I love don't read. You end up being a much better person by reading. And so they become much better customers, better long term things. Therefore if I can get people to check out a book, male, it alters them as a human (book).

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And I make that money over the next six months, over five months or whatever, it takes to break even (split test winners). But on the book funnels, I still break even instantly, they go through the upsell down procedure so I break even right away. And after that we introduce them to Click, Funnels.

Yeah. Well you simply tossed out some amazing numbers. I want to just take a breath and I desire to go through it. So, about half a million dollars a month is entering into your book funnels, Dot, Com Secrets, Expert Secrets, Traffic Tricks. Now you have some others as well, you have the Cook, Book and various other things.

So instead of going through them separately, which would take forever offer us the approach of what the entire process appears like from the totally free plus shipping to the first bump upsell one, two, et cetera. Talk me through the approach. Yeah. The core thing is the book undoubtedly, is how do we sell the book? And the very best method to sell the book is to sell it totally free.

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It's simply cover shipping." I can push individuals to that. And it's simply an easy outlet to get individuals to verses, go to Amazon and purchase my book, rather than go get it for totally free you simply got to cover the shipping. So it's such a great offer on the front end.

I have actually seen individuals who try to do it and they just have their book. If you look any of the sales page, it's a book, however it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long type sales that offering this book due to the fact that we desire to increase the conversion as much as possible and increase the worth of the book.

That's the first thing. And so the majority of mine are the book. And then it's what are the core concepts in the book, we'll assemble an audio program or video program. And then, some worksheets and simply a 30-day obstacle that goes to the book and we put together just a lot of stuff to make the value of the book even more? Yeah (company).

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And in the copy on, I think a few of them we have, "You can buy us on Amazon for 20 bucks," then have an image of the Amazon listing, "however get it totally free here." And then we still the individuals who click Amazon and just buy an Amazon anyhow, due to the fact that some individuals just enjoy purchasing Amazon.

Since I still want my books to rank on those platforms and sales coming through. entrepreneurs. Therefore, we do have those outlets there, but once again, the paid cash's all going to the book funnel. And after that after some signs of the book, from there we have an order from Bump and recently we have actually been checking several order from Bumps, which is done actually well.

But then for each book I have actually done, I believe you understand this, but many people do not the method I do my books is I teach, I do an event live initially, teaching the concepts to make certain that structurally makes good sense in my head and my stories are not boring and things like that.

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Therefore, the second order from that, we stated for $97, you get the workshop where I taught the stuff prior to we ever did it. Which one's getting a 20% take rate on $97 Bump. Between those two, it drastically increases a lot of times those two order from Bump will cover our marketing expense just by themselves, which is, which is incredible.

And after that we take them to our upsell down sell series, we alter and tweak this a lot. Therefore I'll talk conceptually where we opt for this, but I'm constantly attempting brand-new things because, especially when we invest this much money, we need to keep tweaking things to get the cart worth to be high enough that we can cover advertisement costs a lot of times at scale. look.

Okay, they have the book now, they have the audio book, they have the core (script). So they comprehend the core concepts of the book. And one mistake individuals make a great deal of times, I continue to make an error more frequently and I want to admit is, I'm all right, they purchased, let's say they purchased Traffic Secrets.

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Yeah. Yeah. Therefore, if you try to offer a Traffic course on the next page, it's like, "However I just bought Traffic? I think I already have traffic now." Therefore let's conceptually believe whenever we offer something to someone, we just solved the problem for them. However then we produced a new problem.

It's really different with physic like E-commerce products, but info items, we just resolved that problem for them. By resolving that problem what is the new issue that was developed? Right. In Dot, Com Tricks, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next logical upsell (buyers). So, I'm normally attempting to offer something between 197 and 297 because first slot there. And so, Dot, Com Tricks is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have trouble, you in fact require funnels.

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Therefore, the next thing I can't remember today, what we're checking, what it is, however it may be traffic too - products. I can't remember the top of my head. Anyhow, that's the psychology, what's the next thing that they require. And after that upsell number two is the exact same thing.

In my mind, there's this stage, individuals go through a growth stage and after they grow to a specific level and they shift to contribution, and contribution is sharing your presents and selling, and starting a company. And so, it'll be some version of that. It'll be the next thing.

And it's, squashing not due to the fact that numbers aren't as well as, as that a person. Yeah, it's eliminating it. courses. Well, it is eliminating. I simply taught on, I mean, I got the undetectable funnel stuff, which we talked about last time and you stated something, I believe at the last inner circle meeting, or maybe you said it in the newsletter and you said, I don't understand why, but nobody ever test this.

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Well, congratulations. I suggest, and I'm actually pleased that you did it too because, I 'd been a member of GKSC for, I do not understand, given that the early 2000s, and I canceled my subscription, and it just had actually lost a lot, that it had in the past and you've brought all of it back (playbook).

Can I share one idea that came from Kennedy's things that might help people? Okay. So this is for those who're seeing the video version. If you're on the audio, just picture something really cool. What's been cool is I've been going through Dan's archives? When I purchased the business, they offered a Google drive and it resembles, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that stated, faxes from Dan Kennedy. And I was like, "What's this?" Due to the fact that if you do not understand Dan, Dan doesn't have an email account. To this day I'm partners with him now. And I need to fax him to send him anything (read).

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Rob Kosberg: Did you need to buy a facsimile machine by the way? How do you even do? We attempted to, they do not offer fax. You can't physically buy a facsimile machine any longer unless it becomes part of this huge printer setup. And yeah, so we had e, Fax or I don't know, something like that.

I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send out a fax to his diamond members, individuals paying 300 dollars a month, he 'd send a fax every month to these individuals, or excuse me each week. So every Friday he 'd send this fax and it was simply one page fax with a suggestion from Dan, marketing suggestion or method or psychology.

I would buy it. Oh yeah. And it was a thing somebody said, and after that, it passed away, it was a fax and it passed away. So lots of things, I desire to extend Dan's legacy forever and my own legacy and Napoleon Hill, all the people that I enjoy and treasure. And so I went through that.

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And I do not need to compose anything aside from a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for 7 years, to his members. And this book is like a phone book (company).

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